What is website management?
If you are not sure what website management entails, then you are not alone. Many individuals view a website as just a website and do not fully grasp all of the aspects that have to work together to keep a website running; including, but not limited to…
- Server hosting
- DNS management
- Domain name registration
- Single domain SSL encryption
- Security updates
- Contact forms
- Web design
- Content management
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media integration
Website management services, like Tolero’s, take care of all website related work so that you can concentrate on the important aspects of your life: your practice, your patients and yourself.
For simplicity, Tolero can break down management services in three major categories: content design and management, security, and website support.
This category involves all of the tasks included in the initial design of your website. You will be asked to complete an initial questionnaire that provided basic information about your business to be included in the website (contact information, services, special features, staff, etc…). From here, Tolero will complete all aspects of the setup process: including domain name registration, DNS setup, server configuration, SSL incorporation, layout and design, image purchase, logo design, social media integration, content inclusion, menu creation, and so much more. Every aspect is tied together for a cohesive web presence.
Website security is one of the most important components of quality website management service. Unfortunately, websites are under constant attack by hackers and cyber criminals. A majority of these attacks are automated and are designed to add malware and viruses that use your website as a platform to infect your visitors’ computers to phish for information. Because cyber criminals are constantly changing and updating their attacks, it is vitally important that your server and website platform are updated to protect against the new approaches.
Tolero includes various passive and active security features to ensure ongoing security; including, SSL encryption dedicated to your specific IP address, server firewalls, platform architecture updates and active malware scans. Website security is a vitally important, and never-ending, task that is essential to website professionalism, productivity and performance.
This category includes all of those other aspects and activities that go into ongoing website support. For example, adding addition email address, creating new forms, changing navigation menus, resizing and adding new images, adjusting website layout, and more.
One important truth to walk away with is that every website requires continuous management. While some companies choose to hire an employee to coordinate and manage all of these aspects in-house, it is far more cost-effective for most medical and business professionals to outsource this activity to a company like Tolero. They specialize in website management and have a team of experts to manage each unique aspect. Tolero’s specialists take care of everything website for you so that you can concentration on your own business and expertise!