Have your website’s rankings changed? Are you noticing that your natural listings have been bumped down by other sites?
Toward the end of 2015, Google adjusted their indexing system to look for more HTTPS pages (those secured by an SSL certificate). Working hard to promote a more secure web and to provide a better browsing experience for its users, Google stated that they have added secure connections to Gmail, Google search, and YouTube and also started giving a slight ranking boost to HTTPS URLs in search results last year. “This was done with the belief that browsing the web should be a private experience between the user and the website; and, must not be subject to eavesdropping, man-in-the-middle attacks, or data modification.”
Recognizing this change in the industry and the overall importance of online security, Bancroft provides an SSL certificate with every website it leases. Ann SSL (also known as Secure Socket Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This secure link ensures that all data transferred remains private.
SSL certificates are indicated in browser windows by https and a lock icon in the address bar. These visual cues ensure that visitors are aware of the secured connection. Most visitors to your site will recognize these SSL signals, helping validate that the experience comes from a trusted source.
Every new website that adopts SSL helps to contribute to a more educated and protected online community. SSL enabled websites will help them to be indexed higher on the search engines, protect the interactions and communications that occur through your website and, finally, reassure your customers with a stronger connection and loyalty to your practice.