Frequently Asked Questions
If you are not sure what website management entails, then you are not alone. Many individuals view a website as just a website and do not fully grasp all of the aspects that have to work together to keep a website running; including, but not limited to…
• Server hosting
• DNS management
• Domain name registration
• SSL encryption
• Security updates
• Web design
• Content management
• Online marketing
• Search engine optimization
• Social media management
Website management services, like ours, take care of all of the website related work so that you can concentrate on the important aspects of your business.
Tolero may ask for business specific text, images and/or information as we create and customize your website. Any text/images that you provide will remain yours. We will not alter your text/images (outside of general proofreading and grammatical changes) without permission. If you decide to cancel your website plan, our rights to post that information will cease and your text/images will be removed from our website.
For search engine optimization purposes, we highly discourage link building and PPC. Short cuts such as these can impair or devastate a website’s natural listings (search engines do not like short cuts and penalize when they find them).
You cannot send PPC or other link building advertising campaigns to the URL that Tolero purchases for you.
That being said, we do understand that companies may want to use PPC, link building or other paid advertising to attract additional customers (above and beyond search results). If you would like conduct an additional advertising campaign, then let us know. We will create a specific landing page for your advertising campaign within the Tolero website. We will then provide you instructions for forwarding your own URL (if you do not have an existing one, then you will need to purchase one for this outside advertising) to the dedicated landing page. This way, these campaigns will still benefit your practice and will ultimately resolve to your website without impacting or hindering the primary website or URL.
Search engine optimization is integrated into each of our websites from inception. Every website is a full, standalone website with a unique IP address and SSL… we do not give you portal sites or sub-sites. It is then updated and maintained throughout the life of the website so that it is always functioning as proficiently as possible. SEO is so much more than link building or PPC. In fact, short cuts such as these can actually impair or devastate the natural listings that your website could otherwise achieve (search engines do not like short cuts and penalize when they find them).
One of the benefits of Tolero Websites is that we do all of the work for you. We do not turn over the website and expect you to instantly know how to code in HTML, to arrange text or images within a frame, code properly to prevent layout mistakes that result in uneven columns, missing features and amateurish mistakes, own images that you can use, crop or resize so that they fit properly within the article or page, code to prevent slow page loading, own the software required to make image changes, or to even have the desire to do any of this.
We are the website design, hosting and management company. We complete all adds/moves/changes for you. Simply log into our support system (or send us an email), request the add/move/change you would like to have done. We will do the rest. For your reference, a typical page with normal formatting and few errors will take approximately 5 minutes to create a page, proof-read, add an image, format and attach to the appropriate menus. You are given a set number of support requests a year (depending on your plan). If you use up all of your support tickets, then additional minutes can be purchased for $10 per ticket.
We do everything for you so that you can have a functioning and beautiful website without the hassle.
A content management system (CMS) is the application within a template that supports the creation and modification of content. We do use content management systems within our websites. The type that we choose varies depending upon the needs of the industry information and content being shared. We typically use Magellan, WordPress or Joomla.
We have built both the AI (artificial intelligence) platform and the template that we use for each of our websites. Both are proprietary. Together, the proprietary ways in which they have been created and enhanced by our strategic partnerships enable us to make frequent code and visual changes to ensure optimization… and, they are the ONLY way that we are able to maintain the ongoing updates and extraordinary quality all for the low monthly rate.
You will notice that our formats will change over time (visually impacting the layout of pages) as technology, search engine algorithms and viewer expectations demand. This said, we will keep any information that you provide the same unless you request a change (i.e. text, images, mission statements, contact information, etc…). These unique features are what make this an extraordinary product… a product that other companies charge thousands of dollars a month for!
All of the features described in the product description are included for monthly rate. There are not additional or add-on prices for this product as described.
The only time there would be additional charges is if you require features that are not included in the website program as described. For example, you need more support tickets or you would like additional Exchange Email accounts.